Creating An Internal Culture of Content
Research shows that thanks to corporate websites, social media, and the availability of free digital content, many prospects are more than halfway through their buying cycle before they speak to a salesperson. Your potential customers are hungry for content, and if they don’t get it from you, they’ll go somewhere else. How can you build the infrastructure necessary to feed the content beast?
In this eBook, An Internal Culture of Content: The Secret To the Most Effective Content Marketing, we cover:
- What is a Culture of Content?
- The Content Marketing Maturity Model
- Investing in Content is a Long-term Commitment
- How to Foster an Internal Culture of Content
- Getting Started
Copyright 2015 Bloomfire, Inc.